Engineering and product development

Generative Design: Merging Human Intuition and Artificial Intelligence

Geneviève Masson, ing., Ph.D. Director – Product Development and Engineering Business Unit, Merkur A mechanical engineer with a Ph.D. from Université de Sherbrooke, Geneviève Masson brings 20 years of experience in R&D and product development. Passionate about system optimization, she integrates innovative solutions to tackle technical challenges and improve process efficiency. What if a designer’s […]

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Take the Opportunity to Innovate

Geneviève Masson, eng. PhD, Business Unit Manager, Engineering and Product Development Mechanical engineer, holds a doctorate from the Université de Sherbrooke, and has over 20 years’ experience in R&D and product development. Passionate about systems optimization, she integrates innovative solutions to meet technical challenges and improve process efficiency. The word innovation is on everyone’s lips:

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Knowing your Market and your Customers: The Key to Successful Product Development!

Geneviève Masson, eng. PhD, Mechanical engineer, Doctorate from Université de Sherbrooke, she has 20 years’ experience in R&D and product development. Passionate about systems optimization, she integrates innovative solutions to meet technical challenges and improve process efficiency. Do you see opportunities for innovation and improvement that could benefit your company? Do you have a project

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