Engineering and product development

Knowing your Market and your Customers: The Key to Successful Product Development!

Geneviève Masson, eng. PhD, Mechanical engineer, Doctorate from Université de Sherbrooke, she has 20 years’ experience in R&D and product development. Passionate about systems optimization, she integrates innovative solutions to meet technical challenges and improve process efficiency. Do you see opportunities for innovation and improvement that could benefit your company? Do you have a project […]

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Simultaneous Engineering and DFMA Integration: Crucial Elements in the Product Development Process

Francis Gendron, Expert in mechanical design and motorization Francis is a mechanical engineering technician trained at Cégep de Sherbrooke, and has nearly 30 years’ experience in product development for multiple vehicle systems, as well as in the design of tooling and jigs for different manufacturing processes, giving him a wide range of knowledge in the

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Why is Value Analysis’ Crucial to Product Development?

In the competitive and ever-changing world of manufacturing, creating products that not only meet users’ needs but also deliver real value is essential to a company’s success. This is where Value Engineering comes in, a strategic and systematic process that goes far beyond simply cutting costs. In this interview, we’ll explore in depth why value

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